Let me say up front that Radiohead is one of my favorite bands. So naturally I was one of the first people to pre-order the new release that they are selling themselves without a label. I decided to just order the digital download since the physical package was a whopping $80. I really liked the fact that they let the customer set the price for the digital package. I decided to buy for 5 pounds since that’s what we charge in dollars. A little bit on the generous side but what the hell.
On October 9 I got an email from them telling me that i’d be getting my download code the next day and that the digital files were encoded at 160kbps. Um, excuse me? 160? As anyone who has ever ripped an MP3 knows, 160 is considered pretty lo-fi so that was my first disappointment.
October 10 rolls around and I get my download code. I immediately download my new album and load it up. The first thing I notice is that there is no album art assigned to the tracks and that there is no track number of track number set. This is standard that is supposed to be supplied as meta data and it was missing. Humm, who put this package together? Maybe this is a minor detail to many but since it’s my job to release MP3 packages on a regular basis, I thought it odd.
So, on to the bottom line … the music. Song writing and production wise, this is another beautiful Radiohead album. No doubt about it. What I do have issue with is the mastering. I’m sure that the finished, physical release will be mastered properly but the digital download is weak. The levels are not high enough so the songs played next to other current songs sound less loud. The effect this has for me in my car is that the bottom end is low and the high end is brittle because my car stereo boosts the high end when you turn it way up - which you have to do to hear it well. (This is why I always test every track I mix in the car because if the bottom end is right in the car, then it’ll sound good anywhere.)
Overall I rate this release as weak and amateurish. Not at all what i’d expect from Radiohead or Thom Yorke. The great songs do not come across as they should. On the plus side though is that there is no DRM.